Cet ouvrage en est un général sur la Loi sur la concurrence. Concernant la publicité en ligne plus spécifiquement, l'auteur exprime l'avis à la page 224 que:

«The Competition Act does not specifically address on-line advertising, but its provisions address the substance of a representation rather than the means by which it is made, and the Competition Act applies equally to false or misleading representations regardless of the medium used. The provisions dealing with misleading advertising and marketing practices are sufficiently broad to cover representations made on commercial websites, marketing campaigns deployed over email, and even communications within chat rooms, news groups or message boards on the Internet.»